The Memory of Place, Translated into Architecture.

Architecture, Wine, Culture.

We translate the time and memories embedded in the land into space.

Explore Wine Architecture View Available Works

MOMO’s Wine Architecture

MOMO-CREATE is a creative studio working across architecture, wine, and culture.

We see architecture not simply as physical structure, but as an experience where place, culture, and human memory converge.Just as wine reflects its terroir, we believe architecture, too, should reveal the passage of time, the culture, and the lives that have shaped a place.With architectural direction at our core, we bring together perspectives from wine, art, music, and local culture to layer spaces with new value and new narratives.Hotels, wineries, adaptive reuse, and branded environments — we envision memorable places whose meaning goes beyond function and profitability.

MOMO-CREATE　Spatial Philosophy

Architecture creates the structure.Space gives it breath.Time gives the place its memory.

Architecture is not defined by walls and ceilings alone.It is through the interplay of light, the passage of time inscribed in the land, and the layers of human life and memory that a space begins to take on meaning.Just as wine reflects its terroir, we believe architecture, too, should express the culture and time of its place.With architecture as our foundation, MOMO-CREATE brings together perspectives from wine, art, music, and local culture to envision places that remain quietly in the memory.

MOMO-CREATE　Framework

Time can be designed.

Wine is the memory of land and time.We believe architecture, too, should reflect the passage of time, human activity, and the traces of culture embedded in a place.MOMO-CREATE weaves sensibility and time into architecture, layering it with homages to wine, art, music, and local culture.Space is not merely function. It is an experience that remains in memory.

EXPLORATIONS | Space, Time, and Expression

MOMO’s Wine Architecture
Inspired by wine, place, and culture, we envision architectural and spatial possibilities that do not yet exist. MOMO’s speculative architecture explores future landscapes through imagination, experimentation, and free thinking.

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Art Fashion , Puzzle ＆ Plates
Art born from architecture, wine, nature, and memory is transformed into dresses, shirts, umbrellas, and art plates. MOMO’s art collection brings color, character, and individuality to everyday life.
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MOMO Wine Selection
We select wines that resonate with the sensibilities of architecture, culture, and place. Through our own perspective, we introduce memorable bottles together with the philosophy, vision, and stories of the people who create them.
Wine Selection
Wine, Art & Culture
Through wine, we explore the memory of place, culture, and art. Through conversations with winemakers, journeys, music, and spatial experiences, we share new stories where architecture and sensibility intersect.
Artworks
Architectural Direction
Drawing on extensive architectural practice and project experience, we provide comprehensive direction from concept through realization. By carefully interpreting real-world conditions, we maximize the quality and value of each space.
Built Works

Architectural Direction

Giving Vision the Depth of Real-World Experience.

MOMO-CREATE’s architectural concepts are more than images or visual expressions.

Drawing on experience gained through real projects—including real estate development, adaptive reuse, building conversions, hotels, and branded spaces—we explore the possibilities of architecture through a practical understanding of design, property, and construction.

Because we understand the realities of regulations, business viability, existing-building constraints, operations, and constructability, the architecture envisioned by MOMO-CREATE can stand between idea and reality.

Our aim here is not to provide detailed architectural design or construction management itself, but to interpret place, culture, memory, and brand experience—and to envision the future value that architecture can create.

About MOMO-CREATE

MOMO-CREATE is a creative studio founded by Architectural Director Masayoshi Oki, bridging architecture, wine, and culture.

We see architecture not merely as a physical structure, but as an experience shaped by place, culture, and human memory. Just as wine reflects its terroir, we believe architecture also expresses the time, culture, and human life embedded within a place. Grounded in architectural direction, MOMO-CREATE integrates perspectives from wine, art, music, and local culture to create new value and narratives for hotels, wineries, adaptive reuse projects, and branded environments.

We also explore Speculative Architecture — architecture as a form of thought experiment — to imagine possibilities beyond practical constraints. It is an ongoing inquiry into future spaces and cities that cannot be defined by efficiency and rationality alone. MOMO-CREATE moves between practice and imagination, reality and speculation, envisioning places that remain in memory.

Founder

Masayoshi Oki | Architectural Director

With over 40 years of experience, Masayoshi Oki has led diverse architectural projects across real estate, hospitality, adaptive reuse, and construction management. Today, he provides owner-side architectural direction, supporting strategic decision-making and shaping the overall direction of projects through an interdisciplinary perspective spanning architecture, real estate, and culture.

　＜Qualifications＞

　Registered First-Class Architect
　First-Class Construction Management Engineer (Architecture / Electrical / 　Mechanical)
　Interior Planner
　Real Estate Consulting Master
　Licensed Real Estate Transaction Specialist
　Building Management Administrator
　Certified Building Environmental Hygiene Management Engineer
　CASBEE Accredited Professional
　J.S.A. Wine Expert

The Memory of Place, Translated into Architecture.

Architecture, Wine, Culture.

We translate the time and memories embedded in the land into space.

MOMO’s Wine Architecture

MOMO-CREATE is a creative studio working across architecture, wine, and culture.

MOMO-CREATE　Spatial Philosophy

Architecture creates the structure.Space gives it breath.Time gives the place its memory.

MOMO-CREATE　Framework

Time can be designed.

EXPLORATIONS | Space, Time, and Expression

MOMO’s Wine Architecture

Inspired by wine, place, and culture, we envision architectural and spatial possibilities that do not yet exist. MOMO’s speculative architecture explores future landscapes through imagination, experimentation, and free thinking.

Art Fashion , Puzzle ＆ Plates

Art born from architecture, wine, nature, and memory is transformed into dresses, shirts, umbrellas, and art plates. MOMO’s art collection brings color, character, and individuality to everyday life.

MOMO Wine Selection

We select wines that resonate with the sensibilities of architecture, culture, and place. Through our own perspective, we introduce memorable bottles together with the philosophy, vision, and stories of the people who create them.

Wine, Art & Culture

Through wine, we explore the memory of place, culture, and art. Through conversations with winemakers, journeys, music, and spatial experiences, we share new stories where architecture and sensibility intersect.

Architectural Direction

Drawing on extensive architectural practice and project experience, we provide comprehensive direction from concept through realization. By carefully interpreting real-world conditions, we maximize the quality and value of each space.

Architectural Direction

Giving Vision the Depth of Real-World Experience.

MOMO-CREATE’s architectural concepts are more than images or visual expressions.

Drawing on experience gained through real projects—including real estate development, adaptive reuse, building conversions, hotels, and branded spaces—we explore the possibilities of architecture through a practical understanding of design, property, and construction.

Because we understand the realities of regulations, business viability, existing-building constraints, operations, and constructability, the architecture envisioned by MOMO-CREATE can stand between idea and reality.

Our aim here is not to provide detailed architectural design or construction management itself, but to interpret place, culture, memory, and brand experience—and to envision the future value that architecture can create.

About MOMO-CREATE

The architectural images featured on this website are conceptualized and created using digital technologies.

MOMO SELECTS

Language

Country/region

Language

The Memory of Place, Translated into Architecture.

Architecture, Wine, Culture.

We translate the time and memories embedded in the land into space.

MOMO’s Wine Architecture

MOMO-CREATE is a creative studio working across architecture, wine, and culture.

MOMO-CREATE Spatial Philosophy

Architecture creates the structure.Space gives it breath.Time gives the place its memory.

MOMO-CREATE Framework

Time can be designed.

EXPLORATIONS | Space, Time, and Expression

MOMO’s Wine Architecture

Inspired by wine, place, and culture, we envision architectural and spatial possibilities that do not yet exist. MOMO’s speculative architecture explores future landscapes through imagination, experimentation, and free thinking.

Art Fashion , Puzzle ＆ Plates

Art born from architecture, wine, nature, and memory is transformed into dresses, shirts, umbrellas, and art plates. MOMO’s art collection brings color, character, and individuality to everyday life.

MOMO Wine Selection

We select wines that resonate with the sensibilities of architecture, culture, and place. Through our own perspective, we introduce memorable bottles together with the philosophy, vision, and stories of the people who create them.

Wine, Art & Culture

Through wine, we explore the memory of place, culture, and art. Through conversations with winemakers, journeys, music, and spatial experiences, we share new stories where architecture and sensibility intersect.

Architectural Direction

Drawing on extensive architectural practice and project experience, we provide comprehensive direction from concept through realization. By carefully interpreting real-world conditions, we maximize the quality and value of each space.

Architectural Direction

Giving Vision the Depth of Real-World Experience.

MOMO-CREATE’s architectural concepts are more than images or visual expressions.

Drawing on experience gained through real projects—including real estate development, adaptive reuse, building conversions, hotels, and branded spaces—we explore the possibilities of architecture through a practical understanding of design, property, and construction.

Because we understand the realities of regulations, business viability, existing-building constraints, operations, and constructability, the architecture envisioned by MOMO-CREATE can stand between idea and reality.

Our aim here is not to provide detailed architectural design or construction management itself, but to interpret place, culture, memory, and brand experience—and to envision the future value that architecture can create.

About MOMO-CREATE

The architectural images featured on this website are conceptualized and created using digital technologies.

MOMO SELECTS

MOMO-CREATE　Spatial Philosophy

MOMO-CREATE　Framework