Translating the memory of place into architecture.
Architecture, Wine, Culture.
Transforming time and memory embedded in place into space.
MOMO-CREATE Vision
MOMO-CREATE Spatial Philosophy
MOMO-CREATE Framework
EXPLORATIONS | Space, Time, and Expression
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Wine-Inspired Speculative Architecture
Find Your SpaceInspired by wine, place, and culture, MOMO imagines architecture and spaces that do not yet exist—exploring future environments through creative and speculative design.
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Art Fashion , Puzzle ＆ Plates
ShopArt inspired by architecture, wine, nature, and memory is transformed into dresses, shirts, umbrellas, and art plates—a MOMO collection that brings color and individuality to everyday life.
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MOMO Wine Selection
Wine SelectionMOMO curates distinctive wines that resonate with architecture, culture, and place—introducing memorable bottles together with the vision and stories of their makers.
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Wine & Culture
ArtworksThrough wine, MOMO explores the memory of place, culture, and art—sharing stories where architecture and sensibility meet through people, travel, music, and spatial experiences.
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Architectural Direction
Built WorksDrawing on extensive architectural and project experience, MOMO directs each project from concept to completion—transforming real-world conditions into spaces of lasting quality and value.
Architectural Direction
Depth of Practice Behind Vision
MOMO-CREATE’s architectural vision is not merely an image or visual expression.
It is shaped by practical experience in real projects, including real estate development, the regeneration and conversion of existing buildings, hotels, wineries, and brand-driven spaces.
Because we understand real-world conditions such as legal requirements, business feasibility, existing building constraints, operations, and constructability, the architecture MOMO-CREATE envisions can stand between idea and reality.
What we seek here is not to provide design or construction management services themselves, but to read the land, culture, memory, and brand experience, and to imagine the future value that architecture can hold.
About MOMO-CREATE
MOMO-CREATE is a creative studio founded by Architectural Director Masayoshi Oki, bridging architecture, wine, and culture.
We see architecture not merely as a physical structure, but as an experience shaped by place, culture, and human memory. Just as wine reflects its terroir, we believe architecture also expresses the time, culture, and human life embedded within a place. Grounded in architectural direction, MOMO-CREATE integrates perspectives from wine, art, music, and local culture to create new value and narratives for hotels, wineries, adaptive reuse projects, and branded environments.
We also explore Speculative Architecture — architecture as a form of thought experiment — to imagine possibilities beyond practical constraints. It is an ongoing inquiry into future spaces and cities that cannot be defined by efficiency and rationality alone. MOMO-CREATE moves between practice and imagination, reality and speculation, envisioning places that remain in memory.
Founder
Masayoshi Oki | Architectural Director
With over 40 years of experience, Masayoshi Oki has led diverse architectural projects across real estate, hospitality, adaptive reuse, and construction management. Today, he provides owner-side architectural direction, supporting strategic decision-making and shaping the overall direction of projects through an interdisciplinary perspective spanning architecture, real estate, and culture.
＜Qualifications＞
Registered First-Class Architect
First-Class Construction Management Engineer (Architecture / Electrical / Mechanical)
Interior Planner
Real Estate Consulting Master
Licensed Real Estate Transaction Specialist
Building Management Administrator
Certified Building Environmental Hygiene Management Engineer
CASBEE Accredited Professional
J.S.A. Wine Expert